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Venues designed by Keane making an impact on The Palm Dubai

Published 08 October 2019

The W brand has well and truly arrived in Dubai with the opening of the W Dubai - The Palm.

KEANE played a key role from concept development to the design of SoBe Bar and Lounge and Akira Back, which added to its portfolio of 14 venues ranging from Las Vegas to Seoul, Bangkok to Jakarta.

Akira Back brings a Korean touch to modern Japanese cuisine whilst SoBe is Dubaiʼs first ‘adultʼ playground with Keaneʼs designers adding a playful touch. This culminated in SoBe winning two ‘highly commended’ awards at the recent Commercial Interior Design awards. KEANE worked closely with the project stakeholders, including the ownership, hotel teams and the W brand team, to ensure that the concepts underpinned the W brand message.

The venues have certainly made an impact at Dubaiʼs furthest point west on the Palm. Early trading has been robust and both concepts are building a loyal following at one of Dubaiʼs stand-out resorts.

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