Global Restaurant Investment Forum

11-13 February 2020 | NH Collection Amsterdam Grand Hotel Krasnapolsky

11-13 February 2020 | NH Collection Amsterdam Grand Hotel Krasnapolsky

GRIF Content Library


JRG's recipe for success

Published 07 November 2018

Watch the full video

JRG Dubai is a global restaurant management company specializing in operating innovative, sustainable and profitable food and beverage concepts through people powered hospitality. It has a portfolio of eight owned brands and a global franchise including homegrown high-end premium and casual dining venues.


It is located above the azure waters of the Arabian Gulf and sets the perfect stage for an immersive seafood adventure with a sustainably sourced menu where every product tells a story. It offers poised and passionate service at a spellbinding location.

Trattoria Toscana

A rustic Italian Kitchen, located in the waterways of Souk Madinat, that showcases the very best of Tuscany from crispy thin pizzas to mamma-style pasta.

Pai Thai

Discover a piece of Thailand at Pai Thai within the magical waterways of Madinat Jumeirah and embark on a rich and flavorful journey of Thailand's cuisine and culture.

Perry and Blackwelder

Inspired by the smoked BBQ traditions and bars of the deep south, Perry & Blackwelder's is a haven for those seeking comfort food and a rolling good time.


It is one of Dubai's best kept secrets hidden amidst Madinat Jumeirah. Segreto serves handcrafted Italian cuisine in an enchanting atmosphere.


Created to inspire Dubai's tomorrow, Flow is a healthy eating and creative hub fueling the youth of Dubai through mindful nutrition and offering a space to connect and converse.

Al Nafoorah

Experience the warmth of Lebanese hospitality at Al Nafoorah, an award-winning Dubai institution offering time-honoured culinary traditions, rustic flavours and cultural entertainment.

The Noodle House

A legacy Dubai brand, The Noodle House is the home of 'Asian Soul Food' inspired by the taste-hot-spots of Asia. It delivers fast, fresh flavour from the kitchen to your table or door.

What is the recipe for success?

It is simple!

It is all about people! Great hospitality is impossible without naturally hospitable people who love what they do and care about the future.

Sustainability is a company-wide passion project. JRG is eliminating single use plastics and they source both ethically and responsibly. They believe that companies have a huge sphere of influence to effect mass behavioural change.

What does the future hold?

Aside from building their portfolio globally, JRG's focus in the age of connectivity is on innovation. By using and harnessing technology they will make better real time decisions on big data. They aim to create personalized, frictionless service beyond physical boundaries. Anticipation is after all the key to great service.