Speaker Profile

Stefan Breg

Group Strategy Director, Keane

Stefan is Group Strategy Director at Keane (www.keanebrands.com) providing the lead on strategic F&B consulting, masterplanning and concept development for Keane’s studios In London, Dubai, Bangkok and Florida.. He previously led the F&B team at Starwood/Marriott Middle East & Africa managing a pipeline of 200 openings and renovations.

Stefan has over 350 F&B concepts to his name and brought brands such as Buddha Bar, Hakkasan, Pierre Gagnaire and Embassy to the ME. His previous positions include 10 years as founder/CEO of TRIBE; one of the most successful F&B strategy houses in the Middle East with extensive work on malls such as Mall of the Emirates and Yas Mall.

He also worked with IHG on F&B strategy and concepts across SE Asia, Hilton (Europe), E&Y Consulting and in the Kingdom, he is now leading the al Widyan project with al Akaria. He is a regular speaker on industry trends and a Visiting Professor at Emirates Academy