Global Restaurant Investment Forum

Speaker Profile

Jan-Willem Hilbron

Director, Albron

Jan Willem Hilbron is Catering & Hospitality Director at Albron. He is a driven and passionate manager with more than 20 years of experience in catering, hospitality and food & beverage. Jan Willem (b. 2 September 1970, Bergen op Zoom, the Netherlands) has participated in several education and training programmes and holds a Master of Business Administration from Erasmus University Amsterdam among others. He specialises in delivering financial and quality targets through growing and running businesses, analysing complex processes, using creative thinking and seamlessly converting strategy into operations, brand development and relationship management.

Jan Willem joined Albron in 2019 when he was appointed Catering & Hospitality Director. As such, he is responsible for the strategic outlook of Albron C&H and the development and operational management of F&B locations in the Netherlands and Belgium. Albron Catering & Hospitality operates and develops locations for high streets, shopping malls, larger leisure venues and parks. Albron is proud to be a partner of TT Circuit Assen, Keukenhof (the garden of Europe) The International Four Days Marches Nijmegen, Center Parcs Netherlands and Belgium, and Westfield Mall of the Netherlands. Albron has a broad brand portfolio, to which it recently added the successful Dutch brand Anne&Max.

Currently Jan Willem’s responsibility as a director at Albron is to deliver growth in the Netherlands and an excellent operational result for the existing locations. As such, he is contributing to Albron’s ambition to become the leading catering partner at all suitable locations with local, international or contemporary brands.

From 2007 until 2019, Jan Willem held international positions at HMSHost International where he was responsible for the entire Amsterdam Airport Schiphol operation in addition to business and brand and concept development in Northern Europe, the Middle East and Asia Pacific. He has a great amount of expertise in development, relationship and contract management.