Global Restaurant Investment Forum

11-13 February 2020 | NH Collection Amsterdam Grand Hotel Krasnapolsky

11-13 February 2020 | NH Collection Amsterdam Grand Hotel Krasnapolsky

Speaker Profile

Christopher Jones

President Franchise & Concession AmRest

Christopher Jones born in 69…. Thus turning 50 this year.

Food lover, people lover, Traveller…

Born half French, a ¼ Welsh and another ¼ Maltese…

2 grown up beautiful kids, and actually leaving in Luxembourg…

Let me tell you this…:

I am a very lucky guy, because I work In a industry that I am in Love with….BTW, My career is a love story:

At 14, I already knew I wanted to Work in the hospitality / Food sector…

It was no surprise that I went to study in a hotel school in Swiss and when I graduated, I started to work in the F&B in Hotels in the early 90‘s…

Then, I Realized that restaurant was really what excited me, so got back to this sector in the Brasserie Flo in Paris and made my way up to Ops Director after 8 years in the group…

From restaurant business, I then went into the Bakery, sandwich sector, with great brands such as Brioche Doree or Paul bakeries… I left the big corporate food group, to experience entrepreneurship as a Franchisee…

Life also provided me with two other great experiences outside our industry … working in the optical industry in France as well as for a garden center group has extended my business sharpeness … working in a industry that is 90 % weather dependent and with a 4 months positive ebitda window, was indeed an incredibly rich experience!!

Then another love story started when I met Mario Bauer and Vapiano … love at first sight and an amazing opportunity to expand worldwide this unic concept… 200 days of traveling and hotel nights … meeting and becoming friends with worldwide entrepreneurs, has been quite an amazingly challenging and incredibly fun experience !

And when I thought that things could calm down, Life made sure I would continue to move on….thats when I met the AmRest family…!!!

I usually say that I don’t choose a job… I choose a boss / a partner…. But when you can get both… that’s what happened when I met my new family at AmRest… Great company with great operating results, great brands to expand, and amazingly humble and people oriented Bosses…. Could only fell in love again !!

Told you… my career is a love story…