Amrik is a corporate lawyer and has built up a specialism over his career in advising Master Developers and Hotel Developers in large scale master developments globally and in particular in emerging markets.
In addition he built a strong reputation in advising hotel developers globally execute management contracts with international hotel operators such as Anantara, Banyan Tree, Hilton, Marriott, Four Seasons, Hyatt and Mandarin Oriental. He has successfully completed the Cornell University course on hotel real estate investment and asset management and is highly recommended for his hospitality development work.
In 2011 Amrik ventured in the opening of one of the most successful nightlife venues in the Middle East Region and was a pioneer in developing a contractual relationship with Jumeriah Group on its first third party leased asset which was Mahiki. In terms of bringing global brands to Dubai this venture was one of the first ventures to bring a London nightlife brand to Dubai on a franchised model. Amrik has been involved with a number of hospitality brands and has successfully advised or invested in a number of ventures in the UK and UAE market. Thereafter Amrik co founded and funded the development of Ramusake which has paved the way to the new era of festive dinner dance in the GCC. Ramusake which first started as a pop up in London in 2015 became a top branded restaurant in South Kensington London, leading Amrik to transfer and establish its flagship in Dubai, opening in July 2016.
Since its opening Ramusake Dubai has raised the bar in the restaurant and high energy beverage business in Dubai, developing new concepts and staying true to its motto, a fun – dining casual hide out that pays homage to its roots in London, with inspiration from the big cities of the east and west, setting trends on the drink, food and ambiance offered to its patrons.
In 2019 Ramusake partnered with the prestigious W Hotel, to develop a pop – up concept to cater to the exclusive Formula 1 Abu Dhabi Grand Prix, again thinking outside the box, the pop up would cater to the Formula 1 crowd a never before dining and entertainment experience during the 4 days with an added twist of entertainment and the incomparable views of the race track. This resulted in an amazing sold out event with global brand recognition.
The Ramusake F1 pop up experience exposed the brand to international recognition and opened the doors to multiple new ventures and franchise opportunities as it allowed many people to experience the Ramusake Model at a world class event.
Always leading the latest trends in digital marketing, Ramusake has developed its own strategy to cater to the ever-changing Dubai F&B market, with the implementation of both organic and targeted user driven advertisement in what can only be described as a highly competitive market.