Speaker Profile

Afroditi Krassa

Creative Director, AfroditiKrassa; Co-owner and designer, Bala Baya

Afroditi is the Creative Director of eponymous design studio AfroditiKrassa and the designer behind some of London’s most iconic hospitality projects of the past decade; from hugely popular chain itsu, to dining phenomenon Dishoom and Heston Blumenthal’s ‘The Perfectionists’ Café’. She is also co-owner and designer of Bala Baya, an award winning, Tel Aviv-inspired restaurant and cocktail bar.

Afroditi Krassa has been described as “a monumental talent” by Hospitality Interiors, “a rising star in hospitality design” by Metropolis Magazine, and, “most prominent designer of her generation” by Coolhunting. In 2010, she was awarded Designer of the Year by Elle Decoration.