Speaker Biographies
THRIVE
Three days of market insight, investment discussion, founder-led exchange and hospitality experiences across Dubai.
Georgina Woolams-Edwards
Founder & Managing Director, Katch International
As the Founder and Managing Director of Katch International, Georgie has more than 16 years of invaluable PR, marketing, and communications experience in GCC, MENA, and international markets with a diverse portfolio of brands across a variety of industries including Fashion, Lifestyle, Travel, Hospitality, Corporate management. Georgie Proven expertise in assessing a brand’s current reputation and designing a tailor-made communications strategy to meet the desired targets.
Over 11 years, Georgie has expanded the business from the two-person agency it was in London in 2010, to a thriving multicultural office, headquartered in Dubai, that has handled the launches of local, regional, and international brands, from Russia, Shanghai, Lebanon, and Saudi Arabia to the UAE, France, the UK, and more.
Katch is a global marketing and communications agency with deep expertise in hospitality, food and beverage, and lifestyle.
Since 2010, Katch has been shaping the stories of hospitality and F&B brands across some of the world’s most competitive markets. With offices in London, Dubai, and Riyadh, the agency delivers integrated marketing solutions spanning public relations, social media, branding, content creation, influencer engagement, and experiential campaigns.
Katch works across the full F&B ecosystem, supporting hotel dining portfolios, destination restaurants, homegrown concepts, culinary platforms, and food and beverage brands. Its experience includes work with JA Resorts & Hotels Four Seasons Hotels, Rixos Hotels, Nikki Beach, MICHELIN Guide, More Cravings by Marriott Bonvoy, HexClad, 71 Steak and Grill, Nomas and Cucina in Riyadh, Café Boulud Riyadh, KIGO, Allo Beirut, Pierre Hermé Paris, and many more.
Combining strategic thinking with a strong understanding of culture, dining trends, and consumer behaviour, Katch helps F&B brands build visibility, create demand, and earn relevance in an increasingly competitive market. Its wider portfolio spans hospitality, luxury, lifestyle, real estate, entertainment, technology, and FMCG, with landmark projects including the Coldplay concert tour in the UAE and work with globally recognised names such as Four Seasons, Emaar, and Live Nation.